10 Ways to Distinguish Professional Real Estate Photography


When it comes to selling real estate, image is everything.


The quality of your property photographs and 3D/360 iGuide Virtual Tour matters.


And yet, many real estate agents fail to invest wisely in professional real estate photography.


Or worse – perhaps they don’t invest at all or even worse, do it themselves with a cell phone...yikes!


The truth is, real estate photography is not as easy as it might seem.


And, a lot is at stake when it comes to the quality of these images.


Great photos and 3D/360 iGuide Virtual Tours will help a real estate agent sell more properties, sell them faster, uphold a higher standard of branding & marketing, and win more listings in the future.


Bad images, on the other hand, get you nowhere. Also, the next listing appointment is going to send you out the door as fast as you entered. Build a portfolio of great property images along with iGuide Virtual Tours and you will WIN MORE LISTINGS!!!


Do you know what is required to make a high quality real estate photo or 3D/360 iGuide Virtual Tours?


Don’t resign yourself to putting out amateurish images just because you want to save a couple of bucks.


Here are 10 features that distinguish professionally created real estate photography and 3D virtual tours from amateur jobs…!.


1. Make Sure Your Horizon Line is Level


2. Correct Your Vertical Lines


3. Achieve Even Exposure - Best way is to shoot 5 exposures and blend them to capture the best exposure. This cannot be achieved with a cell phone and also requires quality software.


4. Attractive White Balance and Color


5. Correct Lens Distortion and Vignetting


6. Remove Color Fringing


7. Choose Your Camera Angles Carefully


8. Use a Wide Angle Field of View


9. Stay in Focus


10. Practice Good Composition


If you are taking your own real estate photos, are you following the above steps?


If you are using a professional photographer. Do they also understand the Real Estate industry?


Do you use a company where the photographer is different for your listings?


You consider yourself a professional, don't you want a photographer who is a career photographer and not just a fly by night person with camera in hand?


Real estate photographs that look like they were shot by a professional photographer sell more properties, and sell them quicker. Amateurish shots will hurt a real estate agent’s bottom line.


Please be mindful to the importance of Professional Real Estate photography. Image is everything, and as you grow your business. Clients are going to want to see how professional you are when marketing their home.


If you have any questions or would like to chat further. Please don't hesitate to call me (303) 434-0822 and/or "Create an Account".


I've been a working photographer since 1986, a former Realtor, operating my full-time business since 2008. I've photographed over 3,000 properties in since March of 2016.


I love what I do and look forward to helping you help your clients.








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